One of the main terminologies oft associated with Western Digital is reliability. They have a penchant for making robust, reliable, heavy duty, dependable products with a long shelf life. The WD Elements Ultra portable 1 TB Hard drive is no exception. Featuring superb data assurance with an incredibly low and negligible failure rate, this is the best data storage for hassle free media housing, be it movies, TV shows and multimedia files - that is also convenient in it's form factor. For ridiculous ease of usage and portability combined with reliability alone, this is the cornerstone of your digital world - without even factoring next generation data transfer speeds, via USB 3.0.

ULTRA PORTABLE!